Our history
LUXFEEL wasn't born as a business idea. It was born as a need of the soul.
A need to break molds, to challenge stereotypes, to create something that didn't exist before: a sportswear brand that understood that training isn't just physical, it's emotional, mental, transformative.
It all started when Carmen Peñalver, a professional athlete in the IFBB Pro League , decided it was time for the sport to have a new voice. A strong, elegant, and authentic female voice.
Carmen, accustomed to pushing herself to the limit in every competition, couldn't find clothing that matched her discipline and her essence. So, rather than settle, she decided to create it.
An entrepreneurial woman with a clear vision and unwavering passion who founded LUXFEEL.
From a small studio, with hand-drawn sketches and many sleepless nights, they shaped a brand that today inspires thousands of women to train with purpose, dress with confidence, and live with power.
Each LUXFEEL garment is designed with the precision of an athlete and the soul of a dreamer.
It's not just about clothes, it's about identity, about empowerment. It's about reminding yourself, every time you put it on, that you too can do anything.
Carmen, the CEO, leads with the same fire with which she steps onto the stage: fearlessly, with determination, with an energy that is contagious.
For this reason, LUXFEEL has become a community that continues to grow. A community that doesn't just train... it conquers.
Because when a woman dares to dream big, the impossible becomes inevitable.
This is LUXFEEL. This is strength with style. This is just the beginning.
