Founder of LUXFEEL & CEO

More than a founder, LUXFEEL is the reflection of a need

Every authentic brand carries with it a genuine story, and Carmen Peñalver's stands out for its unwavering commitment, passion, and clear sense of purpose. Originally from Cehegín, Murcia, Carmen began her journey in the world of competitive rhythmic gymnastics at the age of five. However, it was at 21, while pursuing her university studies, that she encountered the world of fitness, a spark that quickly transformed into her true calling. Her motivation went far beyond the pursuit of an aesthetic ideal; she focused on holistic health, well-being, and continuous self-improvement. With boundless determination and a work ethic cultivated through daily effort, Carmen has carved a niche for herself in the challenging world of professional bodybuilding. Today, she stands out as a recognized athlete in the IFBB Pro League, earning the title of "the Spanish Queen of Figure," a symbol of the dedication and commitment she seeks to reflect in every garment she creates.

Carmen didn't just aspire to offer high-quality sportswear; behind it lies a true story of overcoming adversity and unwavering discipline that led to the birth of LUXFEEL: a brand that embodies her perspective of sport as a lifestyle, covering and understanding all the daily training needs while maintaining the elegance, design, and style that every woman requires. Carmen didn't just create LUXFEEL; she infused it with the experiences of thousands of hours of her own training and those of her students and followers. Therefore, every piece, every design, every message the brand conveys carries with it all the lessons learned from her entire community.

For this reason, we are proud to present LUXFEEL, a high-quality sportswear brand designed and manufactured for and by our customers. After countless hours of testing, we want everyone to experience what we've created. Beyond the design, try it out during a workout and you'll see for yourself.